The detail behind how we work
From business pressure to measured results
Understand, Align, Improve, Enable, Measure is what you'll actually experience. This page is the more detailed process underneath it — a clear, ten-step system your own team can eventually run without us.
How the ten steps map to the five stages
1. Understand
Steps 1–2: Business Pressure, Business Outcomes
2. Align
Steps 3–5: Outcome Trees, Products & Value Streams, Constraints
3. Improve
Steps 6–7: Transformation Opportunities, Interventions
4. Enable
Step 8: Experiments
5. Measure
Steps 9–10: Outcome Loops, Measured Results
The 10 steps
- 1
Business Pressure
Name what's really putting pressure on the business — profit, growth, capacity, or competition.
- 2
Business Outcomes
Turn that pressure into specific goals your leadership team actually agrees on.
- 3
Outcome Trees
Build a simple map connecting each goal to the smaller results that actually drive it.
- 4
Products & Value Streams
Map out how your business actually delivers on those goals today.
- 5
Constraints
Find the real bottleneck slowing each process down.
- 6
Transformation Opportunities
Identify the specific changes that would actually fix that bottleneck.
- 7
Interventions
Pick the right fix for the job — sometimes that's AI, often it's something simpler.
- 8
Experiments
Test the fix on a small scale first, and measure what actually happens.
- 9
Outcome Loops
Set up a simple system that keeps checking whether it's really working.
- 10
Measured Results
Prove it worked against the original goal, then use what you learned to keep improving.
- 1
Business Pressure
Name what's really putting pressure on the business — profit, growth, capacity, or competition.
- 2
Business Outcomes
Turn that pressure into specific goals your leadership team actually agrees on.
- 3
Outcome Trees
Build a simple map connecting each goal to the smaller results that actually drive it.
- 4
Products & Value Streams
Map out how your business actually delivers on those goals today.
- 5
Constraints
Find the real bottleneck slowing each process down.
- 6
Transformation Opportunities
Identify the specific changes that would actually fix that bottleneck.
- 7
Interventions
Pick the right fix for the job — sometimes that's AI, often it's something simpler.
- 8
Experiments
Test the fix on a small scale first, and measure what actually happens.
- 9
Outcome Loops
Set up a simple system that keeps checking whether it's really working.
- 10
Measured Results
Prove it worked against the original goal, then use what you learned to keep improving.
The Intervention Ladder
Once we know what's really holding you back, we pick the simplest fix that actually solves it. AI is rung five and six — not the default.
- 1
Eliminate
Just stop doing it. Often the fastest, cheapest fix available.
- 2
Simplify
Make the process simpler before adding any technology to it.
- 3
Redesign
Rebuild the process around the result you want, not around old habits.
- 4
Automate
Use straightforward automation for predictable, repetitive work.
- 5
AI-Assist
Use AI to help people make better decisions on more complex work.
- 6
Agentic
Let AI handle multi-step tasks on its own, within clear limits you set.
- 7
Human-Led
Keep people in charge, on purpose, wherever judgment matters most.
Attribution
The thinking behind our Outcome Trees and Outcome Loops comes from Mik Kersten, author of Project to Product and Output to Outcome.
What this draws from
We didn't invent a new methodology — we integrated proven ones.
See this applied to your own business
Schedule a conversation and we'll walk through how this process applies to your organization.